Pakistan Pushes for Diversified Exports at China’s CIIE 2025
Pakistan is accelerating efforts to diversify its agricultural and food exports to China by identifying new high-potential product categories, according to a report by state news agency APP. The update came from the country’s deputy consul general in Shanghai during the 7th China International Import Expo (CIIE), which concludes today.
Pakistan and China share a long-standing economic partnership under the China-Pakistan Economic Corridor (CPEC), with China serving as Pakistan’s largest trading partner in goods. Despite this strong relationship, Pakistan’s export basket to China remains narrowly concentrated, with most shipments falling under a handful of agricultural and seafood items. Policymakers are therefore aiming to broaden the range of exportable goods to enhance value addition and improve the trade balance.
P.c. China Pakistan Economic Corridor
Speaking to China Economic Net, Deputy Consul General Muhammad Atif highlighted that Pakistan currently exports five major categories to China: rice, sesame seeds, seafood, fruits and vegetables, and boiled beef and dry fruits. However, he emphasized that several other sectors—such as maize, chicken feet, and additional livestock-related items—are in the final stages of protocol approval, opening doors for new export growth.
At this year’s CIIE, Pakistan participated with 20 enterprises facilitated by the Trade Development Authority of Pakistan (TDAP), in addition to private companies independently showcasing their products. Although the official pavilion space remains limited, Atif noted that Pakistani businesses continue to invest in the expo due to its commercial scale and global visibility.
Two Pakistani brands, Hemani Herbal and Winza, were highlighted as strong performers in previous editions of the CIIE. Hemani, which exports natural and herbal products to more than 85 countries and offers over 1,800 wellness products, continues to showcase Pakistan’s capability in quality manufacturing and innovation. Atif added that such companies demonstrate how Pakistani brands can successfully compete in international markets through strong branding and product excellence.
He expressed confidence that more success stories will emerge as Pakistan diversifies its export base and strengthens agricultural cooperation with China. The CIIE, held annually in Shanghai, brings together thousands of foreign exhibitors, international buyers and major food importers, making it a central pillar of China’s strategy to promote import-led growth and expand global market access.